If you only have one way people can shop for your products you’re missing out on the percentage of shoppers who prefer to (and sometimes are only willing to) shop the alternate way. Many people like to shop online to avoid traveling time and traffic while enjoying the comfort of their own home. Shopping online also gives them the ability to shop when they want; including times that your store is closed. Remember, your eCommerce store is ALWAYS open. Regardless of an individual's reasons, more and more people are turning online to get shopping done.